William wrigley jr. ii children
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William Wrigley Jr. was born in Philadelphia, Pennsylvania, on September 30, 1861, to William and Mary Wrigley. He was the eldest of nine children. Wrigley had the reputation of being a defiant child and got kicked out of school several times before he ran away to New York City at the age of eleven. While in New York, he found a job as a newspaper boy and spent three months living on the streets before he finally returned home when the weather got too cold. His father put him back in school, but he was soon expelled for pulling a prank in which he threw a pie at the school's nameplate over the main entrance.
His father, a soap manufacturer, had finally given up on his son's education and decided to put him to work in his soap factory doing the most strenuous job. For ten hours a day, Wrigley stirred the soap vats with a large wooden paddle. By the age of 13, Wrigley found his way out of the factory and decided to be a salesman for his father. He acquired a horse and wagon and ventured across Pennsylvania and New York selling soap. During this time, Wrigley's talents for selling b
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William Wrigley Jr.
Class of 2004
William was born in Philadelphia in 1862, the son of a soap manufacturer. He moved to Chicago at the age of 29 to sell soap for his father’s company. There, with just $32 in his pocket and a dream of running his own business, he used his skills as a salesman and entrepreneur and began offering baking powder along with his father’s soap.
As an incentive, William offered two free packs of chewing gum from the Zeno Manufacturing Co. with each can of baking powder. At the time, there were more than a dozen chewing gum companies in the U.S., but the industry was relatively undeveloped.
William’s idea of offering the gum as an incentive was such a success that he was able, just one year later, in 1893, to introduce his own brands – Lotta and Vassar. Soon Juicy Fruit and Wrigley’s Spearmint made their debuts and by 1911 Wrigley’s Spearmint was the leading gum in the U.S.
A gifted salesman, William built personal relationships with his customers and accommodated their needs. As the company grew, he developed a knack for inspiring enthusiasm in
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William Wrigley Jr.
William Wrigley Jr. (ur. 30 września1861 w Filadelfii, zm. 26 stycznia1932 w Phoenix) – amerykańskiprzedsiębiorca, twórca największego na świecie koncernu produkującego gumę do żucia.
Życiorys
[edytuj | edytuj kod]Urodzony 30 września 1861 w Filadelfii. Od 13 roku życia pracował jako sprzedawca mydła w firmie ojca. W 1891 roku osiadł jako sprzedawca w Chicago. Tam zaczął eksperymentować z promocją, dodając proszek do pieczenia do każdego opakowania mydła. W miarę wzrostu popularności gumy do żucia, zaczął dodawać do sprzedawanego mydła gumę. Z czasem porzucił sprzedaż mydła i proszku do pieczenia i skupił się wyłącznie na obrocie gumą do żucia[1].
W 1893 roku stworzył markę Wrigley’s Spearmint, której sprzedaż do 1908 sięgnęła miliona dolarów rocznie[1], oraz Juicy Fruit[2]. W 1911 roku Wrigley przejął Zeno Manufacturing, która produkowała dla niego gumę i przemianował ją na Wm. Wrigley Jr. Company. W 1915 roku wysłał do wszystkich mieszkańców USA paczuszki z promocyjną i darmową gumą do żucia[3]. W 1925 roku oddał kierowanie firmą synowi Ph
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